Date: 8/26/2011
Time: 1:00 PM TO 4:00 PM

PANO Building - Penn Grant Centre
777 East Park Drive
Harrisburg, PA 17111

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Event Description: Why Events Work & How to Make Yours Better & Partnering with Corporations: Five Strategies to Increase Sponsorship Income with Gail S. Bower President, Bower & Co. Consulting, LLC --------------------------------------------------------------------------- Friday August 26, 2011 9:00 a.m. - 4:00 p.m. (Registration begins at 8:30 a.m.) Take Advantage of Our Package Deal Discount!!! Register for both A.M. & P.M. Programs and SAVE 20% Obtain 3.0 CFRE Credits with Each Program You Attend!Attend Both Programs and Earn 6.0 CFRE Credits! (A light breakfast & lunch are included with full-day registration) (Scroll down for program descriptions) --------------------------------------------------------------------------- PANO Building (Penn Grant Centre) 777 East Park Drive Harrisburg, PA 17111 Click here for directions. --------------------------------------------------------------------------- Half-day options are also available: Why Events Work & How to Make Yours Better (A.M. Workshop) Friday August 26, 2011 9:00 a.m. - 12:00 p.m. (Registration begins at 8:30 a.m.) (A light breakfast is included) Events provide a powerful way to connect with constituents, clients and influencers. Or they can be a big waste. Are you getting the most out of your event investments? Do you understand all the ways you can deploy events to accomplish important strategies? Learn about the event medium and ways your events can become lightening rods for exciting steps forward for your organization and brand. Attendees will learn: • 10 high-impact uses for events and how to achieve those purposes; • How to develop an event strategy focused on the outcomes you intend; • Why events are the ultimate social medium and how to best utilize experiential marketing. Partnering with Corporations: Five Strategies to Increase Sponsorship Income (P.M. Workshop) Friday August 26, 2011 1:00 p.m. - 4:00 p.m. (Registration begins at 12:30 p.m.) (A light lunch is included) Is your corporate sponsorship revenue as robust as you’d like? Do you struggle to structure deals? Agonize over approaching prospects? Join sponsorship specialist Gail Bower, author of How to Jump-start Your Sponsorship Strategy in Tough Times, for Partnering with Corporations to learn five solid strategies to build or expand your corporate sponsorship income.Marketing-driven sponsorship is distinct from the traditional corporate giving model, and pursuing this form of earned income demands contemporary approaches and business development skills. Learn to: • Increase the value of your sponsorship opportunities • Improve the fee structure of your sponsorship offerings • Enhance the structure of your opportunities to increase revenue and marketing exposure • Explore sponsorship opportunities for programs and other initiatives, not just events • Expand and nurture your networks so building partnerships comes naturally For each strategy, you will learn what the strategy is, why it’s important, and how to put it into action in a real life situation. --------------------------------------------------------------------------- PROGRAM FEES: Full-Day Registration: (Both A.M. & P.M. Programs) - SAVE 20% PANO Member: $ 99 (20% discounted program rate!) Nonmember: $179 (20% discounted program rate!) Half-Day Registration: (A.M. -OR- P.M. Program) PANO Member: $ 62 Nonmember: $112 ---------------------------------------------------------------------------------------- To register, you must: 1) Have a PANO user account (get a user account) 2) Be logged in to your user account (login to my account)


Directions:
PANO Building (Penn Grant Centre) 777 East Park Drive Harrisburg, PA 17111

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