Date: 9/20/2011
Time: 12:00 PM TO 1:30 PM

Webinar
N/A, N/A N/A

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Event Description: Raise More Money from Your Business Community (Webinar) with Linda Lysakowski, ACFRE, President/CEO, Capital Venture --------------------------------------------------------------------------------------------------------- Tuesday, September 20, 2011 12:00 pm - 1:30 pm (E.T.) --------------------------------------------------------------------------------------------------------- Is corporate philanthropy dead or dying? If so, how can we resurrect it? Today’s economy is challenging for corporations, individuals and especially for nonprofits. If your organization has relied on corporate support in the past or is thinking about how to best approach businesses in a challenging economy, this session will be one you don’t want to miss. Based on research for a new book, this session will discuss the challenges facing corporations today and how nonprofits can develop win-win situations to encourage corporate philanthropy. We will discuss how to approach corporate leaders, how to motivate them to become involved in your organization, and how to develop a corporate appeal. Although corporations and businesses contribute just over 5% of all philanthropic dollars (almost $16 Billion last year) in the United States, much more is given through gifts in kind, corporate sponsorships, and through the personal donations of individual corporate leaders. And, in a typical capital campaign, businesses often provide a much more significant percentage of the overall goal. However many nonprofits fail to touch their local business community for a variety of reasons. Learning Objectives: · List the ways corporations and businesses can get involved in their organizations · List the things corporations are looking for in a nonprofit organization · Outline the structure for a corporate/business appeal using volunteers Agenda: - A mailing to local Chamber members does not a Business Appeal make! o Why nonprofits fail at approaching their local business community - The fallacy of the Corporate/Foundation Relations Office - “Ask for money, and you’ll get advice, ask for advice and you’ll get money” o Identifying and cultivating your local business community o The Willie Sutton theory o Building networks o Cultivation activities - Organizing Your Annual Corporate/Business Appeal o A case study o Getting started Level: Basic > Intermediate Who Should Attend: Development Staff; Other Staff with Development Responsibilities *Attendees will also receive PDF version of webinar PowerPoint slides prior to date of webinar. --------------------------------------------------------------------------------------------------------- Cost: $62 PANO Members; $112 Nonmembers --------------------------------------------------------------------------------------------------------- If you have any questions, please email james@pano.org. --------------------------------------------------------------------------------------------------------- PLEASE LOG IN BEFORE YOU REGISTER! If you are a visitor and not a registered user, please use the New Visitor Registration to register for the site.


Directions:
Webinar.

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